Roles & Responsibilities
The Marketing Executive shall assist the Marketing Manager in the planning, execution, and optimization of the Company’s online and offline marketing efforts.
Online Marketing Promotion
- Assist in developing marketing campaigns, tactics, and strategies for the precious metals recycling business, and in particular catalytic converter recycling as well as gold and silver recovery
- Run Google Search Engine Marketing (SEM) campaigns and Facebook advertising campaigns using Metaverse Business Suite
- Responsible for creative content writing for social media platforms including Facebook, Instagram, LinkedIn, blogs, and other marketing materials for brand awareness and lead generation.
- Attend to all customers’ inquiries and feedback from social media platforms and other communication channels
- Research of market/industry/competitor information for marketing and idea development to raise brand awareness and capture qualified leads
- Search for and qualify new leads online for conversion by the Sales Team
- Work closely with the Business Development team to ensure digital marketing campaigns KPIs are met
- Assist in monitoring competition and provide new ideas for improvement
- Assist in updating CRM leads
- Coordinate and arrange for the production of all marketing materials
Educational & Professional Qualifications
- Minimum Diploma in Marketing or related discipline.
- Having a driver’s license and possess own vehicle for easy commute.
- Minimum 2 years of working experience in similar role
- Strong in English (both verbal and written) comprehension and communication is a must, preferably bilingual in Chinese or Malay
- Knowledge in WordPress, SEO, SEM, and Facebook Advertising
- Experience in recycling and waste management industry is an added advantage
- Able to work effectively both independently and as a team player
- Must be able to multi-task and meet tight deadlines
- Excellent communication and interpersonal skills
Personal Characteristics & Behaviours
- Good interpersonal and communication skills.
- Goal-driven with the tenacity to succeed
Good team player but able to work independently to meet KPIs