Digital Marketing Executive
- Permanent, Full Time
- Mid Level
- 2 Years of Experience
Roles & Responsibilities
The Digital Marketing Executive shall assist the Marketing Manager in the planning, execution, and optimization of the Company’s online marketing efforts, which include:
- Assist in developing marketing campaigns, tactics, and strategies for the precious metals recycling business, and in particular catalytic converter
recycling as well as gold and silver recovery - Organize and oversee advertising/communication campaigns on various platforms and social media
- Responsible for creative content writing for social media platforms including Facebook, Instagram, LinkedIn, blogs, and other marketing materials for brand awareness and lead generation
- Attend to all customers’ inquiries and feedback from social media platforms and other communication channels
- Research of market/industry/competitor information for marketing and idea development to raise brand awareness and capture qualified leads
- Coordinate and arrange for the production of marketing materials
- Work closely with the Business Development team to ensure digital marketing campaigns KPIs are met
- Assist in monitoring competition and provide new ideas for improvement
- Assist in updating CRM leads
Candidate Qualifications’ Requirements
- Minimum Diploma in Marketing or related disciplines
Skills Requirements & Others
- Minimum 2 years of working experience in similar role
- Strong in English (both verbal and written) comprehension and communication is a must
- Knowledge in WordPress, SEO, SEM, and Google Analytics
- Experience in recycling and waste management industry is an added advantage
- Able to work effectively both independently and as a team player
- Must be able to multi task and meet tight deadlines
- Excellent communication and interpersonal skills
